WEBO Software landed in Portland

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Most of our site pages are loading in under 2 seconds, compared to the 8 or 9 seconds we started with. This has lead to a substantial increase in the both the average time on site as well as the number of page views. The increased speed has also resulted in a higher conversion rate.

Langocity is a e-commerce website based on Magento that specializes in selling a wide range of foreign language courses and translation software. Their server is located in Portland, Oregon, and receives 30-40,000 visitors from east to west coast every month. Even with mid-level VPS hosting specifically tuned for Magento (which is used as a CMS solution for Langocity) and current CDN (EdgeCast) the site’s load time was too high, resulting in many visitors exiting the site after only several pageviews.

Langocity described the situation, “Even with a well provisioned and tuned server, Magento has a reputation for being somewhat slow, due to the complexity of the shopping cart software. We wanted to improve our pageload times, which were unacceptably slow both for our U.S. customers as well as our customers overseas.”

“In the past, we had implemented a content delivery network on our site, but due to Magento’s complexity, it wasn’t possible to combine all of our JS and CSS files and have them delivered over the CDN without incredibly complex customization. We were concerned with having to support this customization over time, which would be a distraction from the core business. WEBO Site SpeedUp allowed us to fix this issue easily while also optimizing the site in a number of other ways that we hadn’t even considered implementing due to the amount of work it would have required.”

WEBO Site SpeedUp has a numerous number of optimization modules, and almost all of them had to be implemented to completely speedup Langocity, starting from assets merging and finishing with advanced CDN settings for secured connection. Fortunately all of these modules are included into one package with various settings, which makes the website acceleration process very simple and straight forward.

According to Langocity, “One issue that WEBO Site SpeedUp really fixes is an implementation of a wide range of speed optimization techniques that your average developer is not aware of or isn’t too interested in implementing due to the time or effort required for what appears to be a small payoff. For a lot of people, shaving a few milliseconds off page load here or there isn’t worth optimizing. However, when you start applying a wide range of techniques those milliseconds add up to multiple seconds saved, which is very substantial. Since WEBO Site SpeedUp is applying the changes to our site without having to modify our underlying Magento installation, it’s saved a great deal of time and allows our Magento developers to focus on making sure the site runs well, rather than having to spend time implementing very complex page optimization techniques.”

After WEBO Site SpeedUp had been fully implemented, Langocity’s website became about 4x faster. Customers are clearly enjoying the faster site as Langocity has experienced a significantly higher conversion rate and lower bounce rate since WEBO Site SpeedUp has optimized the site.

WEBO Software supports healthy life style

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Website load speed was remarkably increased, and this makes happy both website visitors and editors.

Web portal about health, «Be healthy» (vllv.ru) was launched in spring, 2010. Right after its launch there was decided to speed the website up to make it ready for high traffic and public visitors. This way not only server resources usage should be optimized, but also visitors loyalty increased. Website audience at most consists of megacity residents, and they are accustomed to high website load speed. Therefore there must be applied exceptional measures to increase website quality.

Web portal uses a lot of external widgets (from social networks and Google), so its load speed depends a little from the current CMS (Joomla!) and VPS hosting. To improve the situation there was necessary to use only client side technologies acceleration, and it was the finest hour for WEBO Site SpeedUp.

Unobtrusive JavaScript (delayed loading) modules usage significantly improved current website load speed value (Google Webmasters data showed 2x speedup). And by the web portal management team, “website load speed was remarkably increased, and this makes happy both website visitors and editors.”

You must follow rough technological criteria and quality standards to make website working at maximum. And website load and interaction speed is crucial at this point of view (especially to fit audience expectations). Fast websites not only consume less server resources (CPU and I/O) per visitor, but also provide more comfortable pages surfing and information mining.

WEBO Site SpeedUp, being a complex solution to speed the website up both on server and client sides, allows you to apply tremendous set of technologies easily for your website and combine them on demand. Superior results of application work are proven by thousands of accelerated websites and a lot of satisfied users.

High Performance for Contra Costa County

WEBO Site SpeedUp was installed in Halfway to Concord website and significatnly increased its profitability.

Traffic is seasonal based on local election cycles and holidays, but we can document a 20 per cent increase in visits since implementing WEBO Site SpeedUp.

Launched in early 2004, Halfway to Concord (www.halfwaytoconcord.com) is a blog covering news, politics, culture, business and various events for Contra Costa County. The site's hyper local focus has helped it become a leading independent online news source for East Bay of Northern California, USA.

Halfway to Concord has more than 12k unique visitors monthly, most of them return to the website at least once a week. The website core is a WordPress installation on a Bluehost dedicated server. But even this didn't provide sufficient page load time which was more than 5 seconds for every page. And Bill Gram-Reefer, Halfway to Concord founder and editor, decided to improve user experience with speedier loading site to increase readership.

Because of its hyper local focus and audience, Halfway to Concord cannot currently accelerate with CDN usage or any number of particular WordPress hacks. There must be a solution to provide maximum website performance. "We had slow loading pages", says Gram-Reefer. "Many visitors chose to move on before page load."

CDN or other network distribution solutions didn't fit because the website is located very closely to the vast majority of its visitors and server response time is not crucial. But a complete set of performance optimization practices - including file compression to multiple host usage and unobtrusive logic implementation - provided by WEBO Site SpeedUp resolved all issues.

"While experiencing some expected bumps in the road during implementation, WEBO Software tech support was helpful and gracious, eager to help customers instead of berate them for asking questions", Gram-Reefer adds. Through close collaboration, Halfway to Concord was accelerated approximately 2.8 times, especially for return visitors. And they were grateful!

Finally YSlow was improved from 56 to 90. This brought about 20 per cent increase in visits. With a few simple actions automatically handled with WEBO Site SpeedUp, the website became faster and could handle more advertisement and visitors.

Only a full range of website load speed optimization methods can help such local websites or small blogs to provide new levels of user experience for their readers. And this can be easily achieved with very little effort.