May 26, 2010

Healthy speed for website about health, WEBO Software says no smoking

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After acceleration we noticed remarkable drop in server load and user session time enlargement.

Health portal "How to stop smoking" ( appeared in the year 2007. Portal evangelizes healthy lifestyle and smoking cessation, proving for its readers large number of collateral materials. Portal attracts about 60,000 visitors every month, and its load speed significantly influences website quality and its popularity so far.

There are visitors from all over the world on this website. Moreover «How to stop smoking» uses a lot of social widgets (Google Connect, Facebook Connect, etc) to hold audience. This all sets strict requirements to the overall website performance, especially ti its client side. In this case project's VPS hosting plays well and allows us not to implement additional caching layers to speed the website up.
After the first stage of website acceleration (regarding Google Webmasters data) its load speed increased by 30%. Common actions to accelerate the website helped a little, so there was decided to integrate additional WEBO Site SpeedUp modules with delayed social widgets load (Unobtrusive JavaScript). After their implementation website load speed increased almost 3 times (up to 3.1 seconds against 9.1 seconds initially). Vlad Kulikov, project administrator, said that "after acceleration we noticed remarkable drop in server load and user session time enlargement."
High website load speed is required to form a stable users core. In this case the use of embedded communication tools of known social networks only make the client side speed slower, forcing to implement more aggressive methods to change the website load flow, based on the latest research and development in the area.
Website load speed primarily influences the website quality and its ability to target the owner's business goals. Therefore, in conditions of acute competition and the high quality standards it's necessary to implement the most stable, productive and time-tested solution - such as WEBO Site SpeedUp. Practice shows that the acceleration site is worthwhile for a few days, in rare cases a week, but it brings increased profits to the website owner even after a full ROI.

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